舜帝陵景区提升改造项目
Upgrading and Renovation Project of Shun Emperor Mausoleum Scenic Area
一、项目名称：舜帝陵景区提升改造项目
I. Project name: Upgrading and renovation project of Shun Emperor mausoleum scenic area
二、申报单位：运城市盐湖区文化旅游投资建设开发有限公司
II. Application unit: Yuncheng Salt Lake district cultural tourism investment development Co., Ltd.
三、申报单位简况
III. Profile of applicant unit
运城市盐湖区文化旅游投资建设开发有限公司是由运城市盐湖区人民政府独资组建的具有独立法人地位的国有公司，是运城市盐湖区人民政府授权的辖区内各类文化、旅游工程建设项目投资主体、经营实体、对外合作平台。
Yuncheng Salt Lake district cultural tourism investment development Co., Ltd. is a state-owned company with independent legal person status, which is solely owned by Yuncheng Salt Lake District People's Government. It is the investment subject, operating entity and foreign cooperation platform of all kinds of cultural and tourism engineering construction projects within the jurisdiction authorized by Yuncheng Salt Lake District People's Government.
四、项目概况
IV. Project profile
（一）项目背景：舜帝陵景区是集历史、文化、旅游、休闲娱乐为一体，是人们寻根祭祖、陶冶情操、修身养性、休闲娱乐的佳境圣地。
(I) Project Background: The Shun Emperor Mausoleum scenic area is a holy place integrating historical, cultural, tourism, leisure and entertainment into a whole, and for people to seek their roots, worship their ancestors, cultivate their sentiments, cultivate their self-cultivation, and entertain themselves.
（二）项目建设内容及规模：在景区现有基础上提档升级，景区占地面积1778亩，按照5A级景区打造，在现有基础上提档升级，引进大型演艺，打造景区夜景，增加亮点和看点。
(II) Content and scale of project construction: To upgrade on the basis of existing scenic spots, covering an area of 1,778 mu, to build according to 5A scenic spots, upgrade on the basis of existing ones, introduce large-scale performing arts, create night scenery of scenic spots, and increase highlights and highlights.
（三）项目投资估算：项目总投资2亿元。
(III) Estimate of project investment: total investment of 200 million yuan.
（四）项目配套条件情况：舜帝陵景区位于运城市盐湖区北二十华里的鸣条岗西端，整个景区占地1778亩，主要由舜帝陵庙、舜帝广场、舜帝公园和博物馆四大部分组成。舜帝陵庙是景区的核心，距今已有4000多年历史，是专为纪念华夏始祖五帝之一的舜而建造，为全国重点文物保护单位。内有舜帝圣像、千年古柏、虞舜陵冢、关公祠，敤首祠、皇城，卷棚、正殿、寝宫等众多景点。舜帝广场占地30000㎡，是景区三大广场之首。舜帝公园以神道为主轴线，贯穿舜帝广场、博物馆、展览馆和古柏广场，内含雷泽湖、圆木桥、千狮护岸、金色沙滩、戏水区、水上梅花桩、历山、舜王坪、三孔桥、五孔桥等景点。博物馆在舜帝大道的中轴线上，修建了高品位盐湖区博物馆。休闲服务：游乐场规划了占地70余亩的大型游乐场，内有十大娱乐项目，20余项中小型娱乐项目，以满足各方游客的游览需要。另有投诉中心、售票、导游、停车场等诸多景区设施及部门。
(IV) Project supporting terms: The Shun Emperor Mausoleum scenic spot is located at the west end of Mingtiaogang, 20 miles away from north of Yuncheng Salt Lake District. The whole scenic spot covers 1,778 mu, mainly consists of four parts: Shun Emperor Mausoleum temple, Shun Emperor square, Shun Emperor park and museum. The Mausoleum Temple of Emperor Shun is the core of the scenic spot, and has a history of more than 4000 years. It is specially built in memory of Shun, one of the five great Chinese ancestors, and is a key cultural relic protection unit in China. There are many scenic spots such as the sacred image of Emperor Shun, thousand-year-old cypress, Yushun mausoleum, Guangong ancestral hall, Keshou ancestral hall, imperial city, roll shed, main hall, bedroom and so on. Shun Emperor Square is the first of the three major squares in the scenic area with covering an area of 30,000 m2. Shun Di Park takes Shinto as its main axis and runs through Shun Di Square, Museum, Exhibition Hall and Gubai Square. It includes Leize lake, round wood bridge, thousand lions bank protection, golden sand beach, water playing area, water plum blossom pile, Lishan, Shun Emperor flats, three holes bridge and five holes Bridge. On the central axis of Shun Emperor avenue, the museum has built a high-grade Salt Lake museum. Leisure service: The amusement park has planned a large amusement park covering more than 70 acres, with ten entertainment projects and more than 20 small and medium-sized entertainment projects to meet the needs of tourists from all walks of life. There are also complaint centers, ticket sales, tour guides, parking lots and many other scenic facilities and departments.
五、项目市场预测及效益分析：
V. Projects market forecast and benefits analysis:
1、区位优势明显，地处“黄河金三角的中心”，交通便利。2、运城资源丰富，景点“成片”，各景点景区可以“抱团”。3、市场优势：除区位优势带来的黄河金三角客源市场优势外，项目所在地的运城市就是很好的一个客源保障，人气保障，因该地区的人均收入和消费能力都位居全国前列。4、2016年，全市共接待国内游客4038.8万人次,同比增长16.47%;实现旅游综合收入326.89亿元,同比增长21.6%。共接待300人以上的大宗团队86个、旅游专列9列，过夜团队地接人数达78721人。
1. With obvious geographical advantages, it is located in the center of the Golden Triangle of the Yellow River and has convenient transportation. 2. Yuncheng is rich in resources and scenic spots are "patched up", and scenic spots of various scenic spots can be "huddled together". 3. Market Advantage: Apart from the market advantage of the Yellow River Golden Triangle brought by the location advantage, the Yuncheng city where the project is located is a good guarantee of the passenger source, and the popularity guarantee, because the per capita income and consumption capacity of the region are in the forefront of the country. 4. In 2016, the city received 40.388 million domestic tourists, an increase of 16.47% over the same period last year, and realized a total tourism income of 32.689 billion yuan, an increase of 21.6% over the same period last year. A total of more than 300 people received a total of 86 large teams, nine special tourist trains, overnight teams to pick up the number of 78,721 people.
六、项目进展情况
VI. Project process
政策：符合国家产业政策及山西省产业政策
Policy: in line with the national industrial policy and Shanxi industrial policy
核准（备案）：备案
Approval (record): Done
土地、环保：属老项目提升改造，不存在土地、环保方面问题
Land and environmental protection: upgrading and reconstruction of old projects without problems of land and environmental protection
七、引资方式：合作
VII. Scheduled means of investment introduction: cooperation
八、申报单位联系方式
VIII. Contact means of the applicant:
电 话：15300248390
Phone: 15300248390
